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Anna Seacat is passionate about applying consumer behavior theory to digital marketing. She holds a Master of Science in Marketing and dreams of the day she can return to academe. In the meantime she proudly serves on the Cloud IAM strategy team at IBM. Prior to IBM, Seacat consulted major US brands on both digital and holistic marketing. With both agency and in-house marketing experience, she has developed and deployed integrated marketing communication plans for brands in the hospitality, healthcare, education, security, and general aviation industries.