TWELVE MONTHS LATER, THE FULL ROLLOUT OF THE NEW SUBSCRIPTION model has surprised insiders with its degree of success. Overall web traffic has been mostly unaffected, despite dire predictions that a paywall (even a limited one) would deflect readers. Digital advertisers have not gone running for the exits. As of the end of the most recent fiscal quarter, a total of 390,000 subscriptions had been logged, 30 percent better than the 300,000 subscriptions the paper reportedly set as an internal benchmark for success in the first year.
A Year Later, Times Paywall Is Seen As A Surprising Success
A Year Later, Times Paywall Is Seen As A Surprising Success