Bernard Goldberg, a media critic who often appears on "The O'Reilly Factor" and can reliably be called upon to defend the cable channel against accusations of bias, unexpectedly said the network is responsible for some (although not much) of the criticism it receives, particularly during the promotion of the tea parties. Goldberg told O'Reilly,
Sometimes Fox brings on the criticism itself. There are some programs on Fox that are not only not fair balanced - they're commentary shows, they don't have to be - but they brag about how fair and balanced they are. They don't cover rallies and tea parties; they cheerlead rallies and tea parties. And as a journalist I am totally against that. And to that extent the criticism is legitimate. By and large it's not.
O'Reilly defended Fox News by saying it's no different than editorial pages promoting Earth Day and protecting the environment. Goldberg replied that his main point is:
Don't pretend to be objective... Don't go on the air and say these tea parties are a cross section of America. They are not a cross section. Don't pretend to be a journalist if you're not a journalist.