Security cameras capture more than just burglaries, brawls and automobile accidents. They also capture sweet, everyday moments of people just being, well, people.
It's those feel good moments Coca-Cola highlights in a new video advertisement that urges viewers to "look at the world a little differently."
Set to the song "Give A Little Bit," the clip features security camera footage from around the world showing people kissing, dancing, helping the homeless, saving others and, yes, sharing a Coke.
A representative from Coca-Cola Latin America explained the spot is meant to elicit those warm, fuzzy feelings.
“We want to remind people that acts of kindness and bravery are taking place around them all the time,” Guido Rosales told Media Bistro's Agency Spy.
And though some viral ads get a bit corny, CBS' William Goodman admits the clip was a "total feel-good video that actually had this blogger smiling."
Still, while the ad has received more than 830,000 views on YouTube, not everyone is a fan of the marketing tactic.
"I thought this video was about how good the world is ... until I realize [it's] just Coca Cola using viral videos to market their company and make more money," YouTube user eriky326 notes in the comments section.
What do you think of the clip? Leave your thoughts in the section below.
Our 2024 Coverage Needs You
Already contributed? Log in to hide these messages.