In these times, when the great media of the press barely seem to survive the crisis, many are wondering, how can we make a good newspaper? The question includes not only choosing content, but also how to make it profitable and the dilemma between digital or paper formats. There are no clear formulas. Small websites become -- in a short time -- information reference points, while some of the news giants fall into the red and lose readers. No one knows for sure where the press of the future is headed.
We are used to technological advances and leapfrogging; Cubans will very like jump from an official press under the monopoly of a single party, to a multitude of media pushing to gain prominence. The day when non-government media is legalized, numerous publications -- now underground -- will be able to be read openly and even sold at the corner newsstand. Although that time is still to come, it's worth it to begin preparing.
If I could highlight at least one indispensable feature of the press, I would choose interaction with readers. The close relationship between the writer of the information and its recipient is vital for a newspaper to meet the demands of modernity and objectivity. Right now in Havana, we are putting the final touches on a new digital media that will greatly help us to listen to your opinions. Without you, it would be only a medium talking to itself, ephemeral and inconsequential.
So back to the main question: How do we make a good newspaper? What are the topics that we should address in its pages? What sections are worth incorporating on the site? How can we involve you in developing the content? Which are the indispensable bylines we should include? What model or example should we follow? And the big question: Can we exercise quality journalism amid the current conditions in Cuba?