The group, One Million Moms (OMM), wrote on its website that the ad is "disgusting" and "ridiculous" and "should be pulled off the air immediately." Published Wednesday, the post asked people to email Kmart and use social media to pressure the company into pulling its commercial from broadcasts.
Kmart's ad, which promotes a new offer on free shipping for Kmart purchases under 150 lbs., has gone viral since being posted to YouTube last week. It features several Kmart customers saying variations of the phrase "I shipped my pants," including "I just shipped my drawers" and "I just shipped my nightie."
OMM was founded by the American Family Association (AFA), an anti-gay rights, anti-abortion group with a history of targeting big companies for allegedly violating conservative Christian principles. The groups have criticized or launched boycotts against Oreo, Urban Outfitters, JCPenney, McDonald's, Pepsi and Home Depot, among others, for endorsing what the AFA calls a "homosexual agenda."
It's unclear if Kmart plans to take any action to address OMM's concerns; but, considering the group's relatively small size and the Kmart ad's popularity, it's unlikely the company will pull the ad.
A Kmart rep was not immediately available to comment.
(Hat tip, Chico Brisbane)
BEFORE YOU GO
How to vote
Vote-by-mail ballot request deadline: Varies by state
For the Nov 3 election: States are making it easier for citizens to vote absentee by mail this year due to the coronavirus. Each state has its own rules for mail-in absentee voting. Visit your state election office website to find out if you can vote by mail.Get more information
In-person early voting dates: Varies by state
Sometimes circumstances make it hard or impossible for you to vote on Election Day. But your state may let you vote during a designated early voting period. You don't need an excuse to vote early. Visit your state election office website to find out whether they offer early voting.My Election Office
General Election: Nov 3, 2020
Polling hours on Election Day: Varies by state/localityMy Polling Place