We interviewed Charles Tillinghast, president and publisher of MSNBC.com at the company's Redmond headquarters.
Seeking to monetize this "off-the-site" consumption of video, the company will soon insert advertising into its embeddable player. Managing the ads in the embeddable player is YuMe, a Redwood City-based video ad network.
Charlie tells Beet.TV that his company is making its embeddable player more user friendly by making resizing easier.
Beet.TV videos are widely viewed on the Huffington Post on an embeddable player from Blip.tv. This player also carries in-stream advertising. For publishers large and small, an effective syndication strategy with embeddable players is essential.
This is the first of three interviews with Charlie and Beet.TV
This video was originally published on Beet.TV.