ROI²

World News
Why vaccines are simply one of the best tools to build stronger communities and economies.
Business
Or, in other words, marketers (data-driven ones) will rule the roost in the 2017 version of The Hunger Games. As technology
Business
Meetings are a big financial investment; even more, they're an investment of time. Avoid the five mistakes, you'll have a
Business
It turns out that helping older people thrive in homes and communities of their choosing is a major key to controlling health care expenditures for "high cost, high needs" individuals.
Business
Do you ever find yourself wondering how you can ensure you and your sales team are identifying qualified leads that will convert to positive sales? Do you hear people talking about software that can help you but wonder, "What is marketing automation?"
Business
Lust for exotic spices, opulent textiles and precious metals spurred the world's first trade routes and "international trade shows" via arcades and souks in ancient Greece, Rome and the Middle East.
Business
It can take many weeks to get the perfect ad, so be willing to test and never settle. If an ad starts to flag, be willing
Business
My advice is to make absolutely certain that your CMO and CIO have close ties, and learn to not only "play nice," but to do their best to understand the vital role they play as a team.
Business
Research confirms that employee sleep is a critical asset that impacts employee productivity, performance, health, safety and the bottom line of your company. Far from being a time waster, sleep makes everyone more productive, healthier and safer.
College
The marketers and communications professionals in the audience asked how they can help share all of that that energy. Does
Business
A fight is brewing in the world of marketing when it comes to brand budget dollars; how do you choose between native advertising and content marketing? It's not an easy question to answer, brands must wade through a plethora of information to decide what is best for them.
Business
Let's get to the point then: social media has become so saturated that it is on the brink of implosion. A bit extreme, you may think? But let's consider it -- it is hardly an even playing field for small businesses, entrepreneurs and start-ups.
Business
Creating an infographic is no simple task. A lot of time and resources go into the data research and design of a good infographic, but not always into figuring what happened after publishing it on the Internet.
Business
Times have changed. Cloud collaboration solutions have replaced desktop software, critical information is more easily accessible, and global teams and agencies can manage projects in real time.
Small Business
All bakers are after the same thing -- a delicious and profitable snack that stands out -- just like all business owners are after the same thing from their marketing -- a significant "return on investment."
Business
This year's Cyber Monday was the busiest on record, with comScore reporting $2 billion in online sales. If this holiday season provides any indication, the way people shop has changed.
Business
For social media to gain a foothold at a company, it needs a dedicated hub. That means a budget and individuals (whether internal or through vendors) who are accountable to social-specific goals.
Impact
I believe the next year will reveal which of the array of civic innovations are here to stay as the next generation of public service for our nation's cities.
Business
As a CEO, you cast a commanding shadow that can shape your entire organization, and creating a culture of health is a public declaration of your commitment to your organization's future.
Parenting
The state of parental leave in the U.S. sucks. The U.S. is one of only three countries (the other two are Oman and Papua New Guinea) to not mandate some level of paid parental leave at the federal level.