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Fred Goldberg
Author, 'The Insanity of Advertising: Memoirs of a Mad Man'
Fred Goldberg is the author of The Insanity of Advertising: Memoirs of a Mad Man. Goldberg founded Goldberg Moser O'Neill, a highly successful ad agency that grew to $500 million in billings, with clients that included Dell Computer, Cisco Systems, Dreyer's Ice Cream, Kia Motors, and Electronic Arts. He was also a senior executive at Young & Rubicam and COO of Chiat/Day.