This week, we premiered with a great look into Jessica Alba's startup, The Honest Company. I knew next to nothing going into the shoot about the baby care industry, but am happy to see a company like hers so dedicated to selling products that adhere to strict guidelines of being health-conscious, eco-friendly, affordable, while also being nice to look at. I even learned what "diaper cakes" are. Much to my relief they are not, in fact, edible. Whew.
Every week for the next 12 weeks, we will be debuting a new episode, each focusing on a different disruptive idea. We will see how VyRT is changing the way a wildly popular band is streaming high-def concert footage to their millions of fans, free of the constraints of the traditional sponsor model, and how SHFT is imploring young people to make "little shifts to add up to one big shift." I hope you are as inspired by the series as I am!
And now, I leave you with my first-ever vlog.