American Apparel, the clothing company that has historically reached out to the lesbian, gay, bisexual and transgender community (though some have argued "capitalize upon" would be a more appropriate way of putting it) and marketed clothing to pro-LGBT individuals, announced via Instagram an open call for "transgendered/transsexual" models last week.
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The timing of the move comes just days after the transgender conversation moved into the national spotlight with Chelsea Manning coming out of the closet and the discussion of trans people in the military and prisions gaining more traction in the mainstream media.
American Apparel is no stranger to controversy, with the company's CEO having endured multiple lawsuits, including claims that he used one of this employees as a "sex slave." The company has also been in hot water for allegedly having a policy of firing employees that are "too ugly" and reportedly releasing an employee that was in chemotherapy.
While the company should probably reconsider its use of the word "transgendered" versus "transgender," American Apparel has, in fact, used transgender models in the past -- notably Isis King from "America's Next Top Model." The clothing company also launched a joint campaign with GLAAD earlier this year that featured an LGBT pride t-shirt.