You might laugh, squirm or write a note of outrage. Just remember we're only the messenger.
The YouTube description of "Better Homeless Signs" calls the clip part of a "series of parody Kickstarter videos where budding entrepreneurs make fundraising appeals for wildly misguided projects."
The idea of improving homeless signage has been done in earnest, but the video above shows what happens when do-gooding lands in the hands of the clueless.
Perhaps not surprisingly, this irreverence is catching flak.
Is it deserved? See for yourself.