BusinessBusinessblockbuster this is the end

Blockbuster's Last In-Store Rental Was 'This Is The End' (Of Course)

Blockbuster's Last In-Store Rental Couldn't Be More Fitting
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By 

Senior Reporter, HuffPost

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Say what you will about Blockbuster, the company knew how to take a DVD, apply various corporate labelings to it and place it on a shelf.

So when the dying cultural titan (or evil corporate behemoth, depending on your personal experience) closed its in-house U.S. rental business this past Saturday, what was the final purchase? Perhaps it was some fabled flick, like Spartacus or The Godfather or something? Nope, it was that Seth Rogen flick you didn’t see:

Rogen took this opportunity to go sentimental on us, despite the company’s reputation for having a limited selection and astronomically high fees:

Yes, Seth, please keep going:

What happens to a dream deferred? Does it dry up like a raisin in the sun? Or does it rent out a Rogen flick and call it a day? Now we know: The latter.

(h/t Newser)

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Before You Go

America's Dying Industries
10. Shoe/Footwear Manufacturing(01 of10)
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Revenue decline 2002 to 2012: -39.6 percentIndustry revenue forecast for 2012 (in millions): 1,712.1Industry revenue forecast for 2017 (in millions): 1564.0 (credit:AP)
9. Hardware Manufacturing(02 of10)
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Revenue decline 2002 to 2012: -39.9 percentIndustry revenue forecast for 2012 (in millions): 7,484.7Industry revenue forecast for 2017 (in millions): 6,636.8 (credit:AP)
8. Appliance Repair(03 of10)
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Revenue decline 2002 to 2012: -44.5 percentIndustry revenue forecast for 2012 (in millions): 3,684.5Industry revenue forecast for 2017 (in millions): 3478.9 (credit:AP)
7. Costume/Team Uniform Manufacturing(04 of10)
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Revenue decline 2002 to 2012: -49.9 percentIndustry revenue forecast for 2012 (in millions): 986.7Industry revenue forecast for 2017 (in millions): 889.6 (credit:AP)
6. Women's/Girls' Apparel Manufacturing(05 of10)
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Revenue decline 2002 to 2012: -57.7 percentIndustry revenue forecast for 2012 (in millions): 8,603.5Industry revenue forecast for 2017 (in millions): 8,273.7 (credit:AP)
5. Newspaper Publishing(06 of10)
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Revenue decline 2002 to 2012: -48.1 percentIndustry revenue forecast for 2012 (in millions): 29,302.9Industry revenue forecast for 2017 (in millions): 23,699.3 (credit:AP)
4. DVD, Game And Video Rental(07 of10)
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Revenue decline 2002 to 2012: -49.6 percentIndustry revenue forecast for 2012 (in millions): 5,894.0Industry revenue forecast for 2017 (in millions): 2801.1 (credit:AP)
3. Money Market And Other Banking(08 of10)
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Revenue decline 2002 to 2012: -51.2 percentIndustry revenue forecast for 2012 (in millions): 834.4Industry revenue forecast for 2017 (in millions): 799.3 (credit:AP)
2. Recordable Media Manufacturing(09 of10)
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Revenue decline 2002 to 2012: -53.6 percentIndustry revenue forecast for 2012 (in millions): 4,144.9Industry revenue forecast for 2017 (in millions): 3311.5 (credit:WikiCommons)
1. Photofinishing(10 of10)
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Revenue decline 2002 to 2012: -70.1 percentIndustry revenue forecast for 2012 (in millions): 1,509.1Industry revenue forecast for 2017 (in millions): 897.1 (credit:AP)
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