MediaConde Nast

Conde Nast's Magazines Lose Nearly Half Their Ads

Conde Nast's Magazines Lose Nearly Half Their Ads
By 

Senior Editor, Huffington Post

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At a glance, the covers of Allure magazine from January 2008 and January 2009 do not look very different from each other. The 2008 issue trumpeted headlines like "Mega Makeover Issue" and "Insanely Flawless Skin," and 2009 has "Big Makeover Issue" and "Powerful Skin Care."

Inside the magazine it was a different story: the January 2008 issue had almost 70 pages of ads, while the January 2009 issue had 41, according to the Media Industry Newsletter, a decline of 41 percent.

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