MediaRicky GervaisGolden Globes

Golden Globes Eye Ratings Rise On Ricky Gervais

Golden Globes Eye Ratings Rise On Ricky Gervais
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Editorial Director, The Huffington Post

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Even so, this year's efforts to lure more eyeballs to the Globes include cramming even more stars into the ballroom of the Beverly Hilton hotel; hiring a host -- the British actor and comedian Ricky Gervais -- for the first time in 15 years; broadcasting the ceremony live from coast to coast; mixing up the order of the awards; following the telecast with an after-party show; and turning up the volume on the marketing.

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