TECH

You Probably Just Lost A Bunch Of Instagram Followers

FAIRFAX, CA - DECEMBER 18:  The Instagram logo is displayed on an Apple iPhone on December 18, 2012 in Fairfax, California.
FAIRFAX, CA - DECEMBER 18: The Instagram logo is displayed on an Apple iPhone on December 18, 2012 in Fairfax, California. Users of the popular photo-sharing app Instagram are angered over language in Instagram's new terms of service that states that a business may use any of the users photographs in advertising without compensation to the user. The policy is set to go into effect on January 16, 2013. (Photo by Justin Sullivan/Getty Images)

Many were slain in the Great Instagram Purge of 2014. The photo-sharing app went on a cleaning spree Thursday, deleting inactive and spam accounts and causing people's follower stats to drop left and right.

It seems like celebrity accounts suffered the most. Web developer Zach Allia has put together a nifty infographic showing the carnage among Instagram's 100 most popular accounts. By Allia's numbers, Justin Bieber lost more than 3.5 million of his 23 million followers in the purge, while Kim Kardashian lost 1.3 million of her 23 million followers and Beyoncé lost more than 800,000 of her 22 million. A moment of silence, please.

Thursday's cull didn't just happen out of the blue. For the past week, Instagram has displayed a little notice letting users know it would be deleting these types of accounts. But people were still shocked and appalled to see their numbers plummet.

For what it's worth, nobody is losing real followers -- only robots and dead accounts. There was at least one other episode of this in April, when Instagram began cleaning out bogus accounts, so not everyone will be affected this time around.

Want to boost your numbers with new followers? We've got some tips.

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