Small Business

So Your Video Went Viral: Great! Just Don't Expect to Get Rich

So Your Video Went Viral: Great! Just Don't Expect to Get Rich
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Product Marketing, Singular

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The original creators of the “Harlem Shake” should see a big chunk of change because they’re entitled to a portion of the ad revenues generated from each video featuring the song that’s posted at YouTube. A year ago, the New York Times highlighted how the family behind the “Charlie Bit My Finger” video—viewed well over 400 million times since it was posted on YouTube in 2007—had helped net its creators over $150,000.

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