This Photo Of A Trump Billboard In Mumbai Is Real, And So Is The Dark Irony

Let them eat cake.

It’s a photo so poignant and so symbolic you’d be forgiven for assuming it’s faked. 

And you wouldn’t be alone in that conclusion: Both Reddit and Snopes dismissed it as fake when it went viral earlier this year. And yet this is a real photo of a real billboard, featuring President-elect Donald Trump promoting Trump Tower in Mumbai while homeless children camp in the street below.

“There is only one way to live,” the billboard reads, next to a larger-than-life photo of Trump smiling down on a scene of poverty from his gilded room. “The Trump way.”

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In this photo from what seems like a real-life scene out of "The Great Gatsby," a bizarre re-imagination of Dr. T.J. Eckleburg looks down on the valley of ashes.
Paul Needham

Outside of cropping it and possibly tweaking the contrast, photographer Paul Needham assured The Huffington Post “the image is neither doctored nor edited in any way.” 

Needham is the co-founder of SimpaNetworks, a company that helps farmers and small shops in rural India install and use solar power systems. He said he stumbled across the scene while driving through Mumbai to meet with some investors.

“I was inspired to take the photo because of the jarring juxtaposition of the Trump billboard and the poverty and homelessness down below,” he said. “The text on the billboard struck me as particularly naive and offensive.”

“I saw Trump towering over the homeless, the children sleeping on cardboard on the street, and I was reminded of the ways in which our economic system can be painfully exclusive and unfair.””

Needham first shared the photo after he took it in August 2014, then posted it online again on Dec. 17, 2016, when it went viral.

“Business, done right, can create lasting social value,” said Needham. “I saw Trump towering over the homeless, the children sleeping on cardboard on the street, and I was reminded of the ways in which our economic system can be painfully exclusive and unfair.”

Here’s a higher resolution photo of the billboard Needham sent HuffPost:

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Paul Needham

Beyond the heavy symbolism of the photo itself, the internet’s reaction to the photo ― mostly in the form of dismissal ― is worth a closer look.

“The Reddit community actively engaged with this photo, and the opinion was nearly unanimous that the image had been photoshopped and was clearly a fake,” recalled Needham. “Anyone reading the Reddit chatter would likely defer to their high-technical knowledge, assume some deeper wisdom of these matters. But they were all wrong, the photo is genuine, and the geeks were merely opining, with no basis for their emphatic claims of fakery.”

(The fact-checking website Snopes also initially deemed the photograph a fake, speculating the homeless children had been photoshopped in based on the pixelation. Snopes has since corrected itself.)

“Who can we trust?” Needham asked rhetorically, adding that Snopes was quick to admit the mistake. “I’m grateful to [Snopes] for their tireless work to debunk fake news and rumor.”

“Pixelated, the poverty was assumed to be photoshopped in,” said Needham. “Just visit Mumbai and take pictures in the street. There is no need to Photoshop in the homeless. They are everywhere for all to see.”

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Before You Go

India's drought -- images from Bundelkhand
(01 of14)
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Dead trees haunt Bundelkhand's landscape, a stark reminder of the brutal affect that the drought has had on the land and its people. (credit:Vivek Singh for The WorldPost)
(02 of14)
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Many villages across Bundelkhand are nearly abandoned as people flee the drought and lack of opportunities. (credit:Vivek Singh for The WorldPost)
(03 of14)
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Young and old women alike are often seen waiting for hours in the stifling, unbearable heat, lined up at village wells, at hand pumps by the side of the road, on the outskirts of villages, running after water tankers, fighting for every drop they can find. (credit:Vivek Singh for The WorldPost)
(04 of14)
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The struggle to find water in Dhikwaha stretches late in the evening -- people often wait for hours through unrelenting sun and heat, hoping that what's left in the well is fit to drink, or for a water tanker to come by. (credit:Vivek Singh for The WorldPost)
(05 of14)
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A woman carries water home in rural Bundelkhand. (credit:Vivek Singh for The WorldPost)
(06 of14)
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The drought in Bundelkhand has been terrible for cattle. Thousands of carcasses dot the parched landscape. (credit:Vivek Singh for The WorldPost)
(07 of14)
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Bhajoli Raekwad, who has been migrating from his village in Bundelkhand to Delhi in search of work, looks out from the shadows while his wife holds his son in the background. (credit:Vivek Singh for The WorldPost)
(08 of14)
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Narain Singh in his home in Dhikwaha. (credit:Vivek Singh for The WorldPost)
(09 of14)
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A truck carries away the excavated dirt from the bed of the Madan Sagar lake in Mahoba. (credit:Vivek Singh for The WorldPost)
(10 of14)
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At Orchha, in Madhya Pradesh, temples tower over the Betwa River, one of the major rivers in the region. It still flows -- but only barely. (credit:Vivek Singh for The WorldPost)
(11 of14)
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A man clutches his belongings in a tightly packed bus on the way to Jhansi, a major transit point for migrants leaving Bundelkhand. (credit:Vivek Singh for The WorldPost)
(12 of14)
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People fleeing drought pack into a train leaving Mahoba station in Uttar Pradesh, bound for Delhi. (credit:Vivek Singh for The WorldPost)
(13 of14)
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A bus crowded with people heads for Jhansi, a main transit point for people fleeing the drought in Bundelkhand. (credit:Vivek Singh for The WorldPost)
(14 of14)
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Dayaram digs out dirt from the bottom of a dried-out pond, while his wife carries it away. (credit:Vivek Singh for The WorldPost)