Digital Marketing

With retail outlets, particularly malls, clearly having a tough run due to online shopping cutting into their customer base, there is a new set of companies aiming to reduce that trend by enriching retail experiences beyond simply shopping.
Doing business today means finding a way to market your company by harnessing the power of the internet.
Marketing agencies and departments will get more specialized as the marketing industry continues to grow and the breadth
3. There's More Than Email Automation is a little bit more than email, but getting out of the email rut can be tough. Look
The new year is the perfect time to reevaluate last year's marketing initiatives and consider adopting new technologies and
What are some hardships you had to overcome in the beginning and how did you overcome them? Enter Sabri Suby, Head of Growth
Cross Device Tracking and Attribution Attribution and tracking is an essential component to any marketing strategy. It enables
2. Become an Expert Communicator While building up an engaged community; one that likes and shares their own user generated
2. You'll have an unprecedented ability to think fast 5. It will encourage you to embrace the future Good AI is so prescient
3. Get active on a few social media networks. 6. Encourage your customers to leave online reviews. The internet gives us
Artificial intelligence and account based marketing The bottom line is: marketing automation improves communication, leading
Whenever I walk into a meeting with TV folks, there's one thing I always hear: "Did you read Cynopsis today?" Cynopsis Media's
And in the end, it is story, not data, that helps win the day, regardless of the veracity of the story. In the wrong hands
A Traf-Sys survey found that 78% of consumers are more likely to be repeat customers if a retailer caters to their preferences
Believe me, I'm with you. I find 'engagement' as a measure of social media success unsatisfying, at best. For years it's
Evan Haines, CEO of Alo House Recovery Center "If you want to convert more of your visitors into sales, you need to give
Entertainment Benefits Group is among the largest sellers of live-event tickets in the world. While you may not know them
On the other hand, if your target customer is in the market for a big-ticket item like a car or a vacation, then they might
• When you get feedback or questions, respond quickly. How do you pay attention to the community and stay on top of each
Hire innovation leaders who have real innovation experience. Consider this: in a list of the top 20 executive search firms