branding

The video streaming giant’s signature sound could have been very, very different.
Developing a personal brand is partly about searching for and discovering those things that bring us joy and fulfillment
Nancy Berk, Ph.D. is a clinical psychologist, author, comic and entertainment analyst. The host of the showbiz podcast Whine
This weekend was just the nail in the coffin. Manifesto Marketing is risky, and real. (Witness: the boycotts of Target after
As a small business owner, you might think that your business isn't "important" enough to work with large brands, but that
Many studies reveal employees with high job satisfaction are generally more productive, engaged, and loyal to their companies
They establish instant credibility and customer trust. They connect with their customers on a deeper level. A business is
MK: What are 15 tips to building, sustaining and growing a brand? CJ: I'm happy to share. 1. Believe in your brand. The hardest
Fortunately, museums are much more than their logos. Indeed, many museums have learned to play the "relevance card" successfully
9. Interact more than less. Preventative is better than cleaning up our online brand after it's too late. We all know preventive