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Distinguished Gentleman's Ride, Return of Legendary Crocker Motorcycle and the Zen of the Big Bang's Motorcycle Enthusiast Galecki
From the motorcycling standpoint, they aren't so much rebranding but reintroducing the brand and its American history, roots and continued connection. That's a strategy that has worked well for companies such as Harley Davidson, and the new line of cruisers from Indian are proving a formidable challenger.