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When Cultural Norms Stand in the Way of Breastfeeding

South Asian culture has long valued the countless benefits of breastfeeding -- for the newborn baby and the new mother -- so why the push for formula on mothers able and willing to breastfeed?
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By Anjali Joshi

Before I had even stepped foot in the labour and delivery ward of a hospital, I was determined to exclusively breastfeed my baby. I had done my research, read the stacks of pregnancy books, and all arrows pointed to the same message: breast milk was the most complete form of nutrition for infants, and its immunity-boosting and maternal benefits were numerous.

My decision was supported by the medical professionals and midwives who were involved with my pre- and post-natal care. And, the elders in the home -- parents and in-laws -- encouraged it as well. I expected this; after all, traditional South Asian culture strongly valued breastfeeding, acknowledging its role in mother-child bonding in addition to the nutritional benefits.

Of course, motherhood in theory is drastically different from motherhood in practice. Exclusive breastfeeding was a challenge; but, not for the reasons I thought it would be. When, I was faced with bouts of crying scattered throughout the night, my mother pointed at a box of formula that sat on the countertop.

"You need to top him up," she said in a matter-of-fact kind-of manner.

"But, he's only a few weeks old," I responded defensively, as if I had somehow already failed as a mother.

"He's crying because he's hungry and your milk is not filling him," she explained.

Those words were echoed again and again by my grandmother and mother-in-law, and other female elders in the family. It left me confused. I had been lucky to have more than enough milk supply, so why did I have to resort to formula?

All of a sudden, instead of having an army of supporters, I stood alone waving the breastfeeding flag. And, that was the tough part -- everyone telling me my son was going hungry and the only solution was to top up with formula.

Despite my vanishing army, I stood my ground. I nursed around the clock, sometimes as often as every 45 minutes. It was exhausting. But, my determination fuelled me. And, in retrospect, I'm glad I stood my ground.

As others in my cohort embark on the journey of motherhood, we share our experiences. In our recent discussions of breastfeeding, I noticed a trend: many second generation Canadian South Asian mothers had an experience very similar to my own. Many of them made attempts to exclusively breastfeed for the first six months as per World Health Organization recommendation, but were encouraged by extended family to supplement feedings within the first few days after birth.

"My mother-in-law encouraged me to give up when my daughter didn't latch within the first week. She was convinced that formula-feeding was better, anyways. But, I was determined to keep trying and sought help through a lactation consultant. I am glad I did. I had the joy of nursing my baby for nine months. I would have been devastated to miss out on the experience," Karina*, mother of 22-month-old Riya shares with me over coffee when we first met last year. Her story was slightly reassuring -- I wasn't alone. There were others like me facing a cultural bias when it came to exclusively breastfeeding.

One breastfeeding peer support volunteer spoke to a Peel Region Health researcher and recalled, "My mother-in-law, with my first baby... brought a bottle of formula to the hospital." These recounts seem counter-intuitive. South Asian culture has long valued the countless benefits of breastfeeding -- for the newborn baby and the new mother -- so why the push for formula on mothers able and willing to breastfeed?

This unexpected shift came as a surprise to me and other South Asian moms. Apparently, we weren't the only ones taken aback by this cultural norm. Peel Region Health took a look at this unusual phenomenon in 2012 as they, too, saw an ethno-cultural factor in the decision to abandon exclusive breastfeeding practices among the South Asian mothers.

The research uncovered some interesting findings:

"For many South Asian families, formula feeding is perceived as the modern, westernized and superior infant feeding method. This view may be more prevalent among newer immigrants, especially those from large urban centres. Early supplementation with infant formula, especially during the first three to five days is commonly practiced."

Some would argue that these findings align with the belief that South Asian immigrants deem Western practices to be superior to Eastern ones. "When I mentioned to my mom I wanted to continue breastfeeding past the one year mark, she scoffed at me and said that only people in the ganv [village] do that," Jas*, mother of two baby boys, recalls. Her story, of course, suggested the notion that extended breastfeeding practices are for the uneducated and apparently inferior. That must mean that modern, superior, city-folk choose to bottle feed. Right?

It seems that many South Asian immigrants have internalized the formula-feeding messages that were widespread in the 1970s by Western medicine. Unfortunately, they have yet to come up to speed with the research that occurred since then. In 1971, 24 per cent of American mothers breastfed their newborns. Now, that number is nearly 75 per cent.

In the last 40 years, modern medicine is uncovering scientific rationale that supports exclusive breastfeeding. For example, research by the Natural Resources Defense Council (NRDC) highlights some significant benefits:

  • Breast-fed children are more resistant to disease and infection early in life than formula-fed children.
  • Breast-fed children are less likely to contract a number of diseases later in life, including juvenile diabetes, multiple sclerosis, heart disease, and cancer before the age of 15.
  • Mothers who breastfeed are less likely to develop osteoporosis later in life, are able to lose weight gained during pregnancy more easily and have a lower risk of breast, uterine and ovarian cancer.

These relatively new findings are not novel in the Eastern world; they have been a part of traditional South Asian culture for centuries -- long before the advent of modern medicine. Sadly, somewhere along the way, South Asians abandoned their age-old knowledge for the Western, modern, and supposedly superior way to feed newborns. The result? A generation of mothers, like myself, who face these ill-informed cultural biases when they attempt to exclusively breastfeed their children.

The first few days, weeks, months are challenging enough as it is. We are all struggling to keep our heads above water, constantly reassuring ourselves that we are doing absolutely everything in our power to ensure our little babies are being given the best possible care. Where modern medicine, long-standing traditional South Asian practices, and extended family should be providing new mothers unwavering support for their decisions, they are planting seeds of doubt and uncertainty in the sleep-deprived minds of mothers.

Culturally diverse areas like GTA's Peel Region are determined to make a change. They are implementing programs that combat these exclusive breastfeeding barriers by targeting and engaging mother-in-laws and extended family in postnatal education. The hope is that South Asian immigrants reaccept the benefits of exclusive breastfeeding and embrace it in the same manner as they had in previous generations.

*Names have been changed to ensure the protection of privacy of individuals interviewed.

August 1 - 7 is World Breastfeeding Week! We want to hear your breastfeeding story. Share your experiences with us by leaving a comment below, or reaching out on Twitter @TheresAnjali and @masalamommas.

You can follow Anjali on twitter at @theresanjali

This post was originally published on Masalamommas.com and has been republished with permission.

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Alanis Morissette(02 of21)
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Beyonce(03 of21)
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Beyonce was spotted breastfeeding Blue Ivy in New York City while dining out with husband, Jay-Z. (credit:Getty)
Alicia Silverstone(04 of21)
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Alicia Silverstone -- whose pre-mastication video thrust her baby-feeding philosophy into the public spotlight -- was once photographed breastfeeding Bear Blu while walking. (credit:Getty)
Mayim Bialik(05 of21)
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Actress, Mayim Bialik blogged in September about starting to wean her 3-year-old. In her new book, "Beyond The Sling," Bialik writes that he still nurses about five times a day, and recently told CNN "it is still a tremendous source of discipline, and of bonding, that occurs between a mother and a child." (credit:Getty)
Alyssa Milano(06 of21)
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Milano told Best for Babes that she has had no trouble breastfeeding her son, Milo. "I was lucky to have a baby who from the moment he came into the world, was a pro at latching on," she said. (credit:Getty)
Tori Spelling(07 of21)
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In November 2011, Spelling's husband, Dean McDermott accidentally tweeted a photo of his son, Liam, who was 4 at the time, which showed Spelling's breasts in the background."I am a mom, I was nursing my baby... [Dean] was so devasted about it that I couldn't be mad. I mean it was genuinely an accident," Spelling told CNN about the incident. (credit:Getty)
Gisele Bundchen(08 of21)
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In 2010, Bundchen declared there should be a "worldwide law" requiring new mothers to breastfeed for six months after they give birth. Many critics were unhappy with her statement, and she eventually clarified by writing on her blog: "My intention in making a comment about the importance of breastfeeding has nothing to do with the law. It comes from my passion and beliefs about children."In 2013, the model Instagrammed a "multitasking" photo of herself breastfeeding her daughter while having her hair, makeup, and nails done. (credit:Getty)
Miranda Kerr(09 of21)
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Shortly after giving birth to her son, Flynn, Kerr posted a photo on her blog that husband Orlando took of her nursing. (credit:Getty)
Kourtney Kardashian(10 of21)
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Kourtney K. quit breastfeeding son, Mason, when he was 14 months old. "I think I stopped early because my sisters were like 'OK, it's time, it's time,'" she said on the "Today" show. "I miss it, I loved it." (credit:Getty)
Kendra Wilkinson(11 of21)
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Wilkinson once told Baby Zone an outrageous story about the first party she went to after giving birth to baby Hank:"I went to Eve nightclub in Vegas and my boobs started leaking. I couldn't do anything so I breastfed myself [laughs]. And it tasted sweet, too!" (credit:Getty)
Salma Hayek(12 of21)
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Salma Hayek breastfed a newborn baby boy in Africa whose mother had no milk in 2009. Hayek was weaning her own daughter, Valentina, at the time, but still had milk to donate. (credit:Getty)
Naomi Watts(13 of21)
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Watts told PEOPLE magazine in 2009 that breastfeeding was how she lost weight. "He's sucking it all out of me, it seems," she said. (credit:Getty)
Rebecca Romijn(14 of21)
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In 2009, Romijn told Extra!, "Breastfeeding is the very best diet I've been on. It's amazing." (credit:Getty)
Angelina Jolie(15 of21)
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Elisabeth Hasselbeck(16 of21)
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Christina Aguilera(17 of21)
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Jennifer Garner(18 of21)
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In the the April 2007 issue Garner told Allure Magazine: "All I ever heard was everyone bitch about [nursing] -- nobody ever said, 'You are not going to believe how emotional this is.' It's like, I'll say I'm going to stop, and then I'm in there, feeding her." (credit:Getty)
Maggie Gyllenhaal(19 of21)
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Gyllenhaal was photographed by the paparazzi in 2007 nursing her daughter, Ramona, during a walk by the Hudson River. (credit:Getty)
Kate Beckinsale(20 of21)
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Kate Beckinsale told Jay Leno in 2006 that she missed breastfeeding her daughter and that "she was very good at it." (credit:Getty)
Mary-Louise Parker(21 of21)
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In 2004, when Mary-Louise Parker won a Golden Globe for "Angels in America" she said, "Janel Moloney just told me she would pay me $1,000 if I thanked my newborn son for making my boobs look so good in this dress." (credit:Getty)
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