César M. Melgoza is founder and chief executive officer of Geoscape, a business intelligence company that creates automated systems, data, analytics and research focused on high-growth consumer segments in the North America and Europe. Melgoza is a leading innovator and thought-leader on business strategy, consumer insights and public policy. <br />
Melgoza is a member of the board of directors for the U.S. Hispanic Chamber of Commerce, where he also serves on its Executive Committee. He is also a board member of Florida State University’s Center for Hispanic Marketing Communications and founder of the New Mainstream Business Summit, an annual gathering of multicultural business leaders.<br />
Prior to founding Geoscape, Melgoza fulfilled key roles at two Silicon Valley firms — Apple and Strategic Mapping. He holds a bachelor’s degree from The University of California and a master’s degree from the University of Texas at Austin.