Mediafred thompson

Doubts Arise Over Thompson's Unorthodox Media Strategy

Doubts Arise Over Thompson's Unorthodox Media Strategy
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Years ago, I remember hearing from our then-political editor about an unusual tactic presidential candidate George W. Bush was trying in his first run at the job -- scheduling interviews with local TV stations to avoid the seasoned national press and speak more directly to voters.

I was reminded of that neat bit of media jujitsu while checking out Fred Thompson's long-delayed announcement that he's getting into this presidential race -- delivered, appropriately enough for an ex-actor, on the showbiz forum of least resistance, Jay Leno's Tonight Show.

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