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"As much as I love ribs, there's one part that I hate: the ribs. Those bones are taking up precious meat space! That's why I've always loved the McDonald's McRib Sandwich. You see it's shaped like a slab of ribs, but it's just the good parts. And possibly the bad parts - I don't know what's in it, but it's delicious." Stephen Colbert
On Sunday the McRib sandwich vanished until who knows when. A culinary sleight of hand mixed with marketing magic and millions of adoring fans, McRib is a skinny pork burger dipped in a tangy sweet Kansas City style barbecue sauce, and at $2.49, hotcakes wish they sold this well.
Like cicadas, the McRib comes and goes, creating major buzz on the way according to OgilvyPR.com's Blake Bowyer. Introduced on election day, November 2, 2010, and taken off the market a month later, on December 5, AdAge writes that the McRib "has achieved cult status thanks in part to its scarcity." It has appeared nationally only three times, in 1982, 1994, and 2010, although it appears occasionally in individual stores or regions.
I will leave it to smarter folks than me to analyze the genius of limited-edition planned scarcity for such a popular product, called "self-discipline" by one wag, and how the McRib has achieved legendary status in the world of hucksertism. As a cook, I'm more interested in the product, and how I can make something like it, only better.
The patty is, according to McDonald's website, "pork, water, salt, dextrose, BHA and BHT and propyl gallate and citric acid (preservatives)."
In other words, it is ground pork, probably containing no actual expensive rib meat, doctored slightly with flavorizers and preservatives, and pressed in a 6" x 3" corrugated form to vaguely symbolize a miniature slab of ribs, on one side at least. In other words it is a precooked, frozen hamburger from the animal that gives us ham, and reheated when ordered. In other words, it is leftovers.
The sauce is "water, high fructose corn syrup, tomato paste, distilled vinegar, molasses, natural smoke flavor (plant source), food starch-modified, salt, sugar, spices, soybean oil, xanthan gum, onion powder, garlic powder, chili pepper, sodium benzoate (preservative), caramel color, beet powder."
That's pretty much what you get in bottled barbecue sauce, and all the more reason to make your own from scratch.
The patty is topped with some chopped raw onion and pickle slices made from "cucumbers, water, distilled vinegar, salt, calcium chloride, alum, potassium sorbate (preservative), natural flavors (plant source), polysorbate 80, extractives of turmeric (color)."
The oblong bun, which has a slightly rustic look from cornmeal on the surface, has a bit more stuff inside, like "enriched flour (bleached wheat flour, malted barley flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid), water, yeast, high fructose corn syrup, contains 2% or less of the following: salt, corn meal, wheat gluten, soybean oil, partially hydrogenated soybean and/or cottonseed oils, dextrose, sugar, malted barley flour, cultured wheat flour, calcium sulfate, ammonium sulfate, soy flour, dough conditioners (sodium stearoyl lactylate, datem, ascorbic acid, azodicarbonamide, mono- and diglycerides, ethoxylated mono- and diglycerides, monocalcium phosphate, enzymes, guar gum, calcium peroxide), calcium propionate (preservative), soy lecithin."
All that to make a bun?
Based on my monitoring of the Twittersphere, it's all about the sweet sauce. McDonald's could put cardboard on a bun and pour that sauce on it and people, mostly young people, would pay $2.49 for it. Fer cryin' out loud, just get a bottle of Sweet Baby Ray's and stick a straw in it folks.
If you have read any of my many articles on this website, you know I am a fan of ribs, to put it mildly (type "ribs" into Google and my website, AmazingRibs.com comes up first, and that's not something I paid for).
So on the night before repeal of McRib, I decided to bring back a taste of summer and fire up my grill and whup up some nice meaty baby backs, following my recipe for Last Meal Ribs. I made a few extra racks so my guests could take some home and I kept a slab myself. To honor the passing of McRibs, the next day I created the AmazingRibs Sandwich to fill the void.
Recipe for AmazingRibs Sandwich
Makes. 3 sandwiches
Takes. 20 minutes if you goof off during the process, an hour if you caramelize the onions
1 slab leftover cooked baby back ribs
1 large onion, sliced or chopped
6 sandwich pickle slices
3 quality buns
About the ribs. You can use either baby backs or spare ribs or St. Louis Cut. Baby backs are slightly leaner. Make my Last Meal Ribs yourself, or use leftovers from a trip to your favorite ribjoint.
Sauce is optional. I skipped the sauce because the small amount remaining from the original cook is enough for me. No need to hide this meat! But if you must, keep it to no more than 2 tablespoons per sammie. And for real goodness sake, may your own! At a certain age, every adult should have a signature home made barbecue sauce that guests can marvel over. There are numerous regional variations, from the typical tomato and molasses style of Kansas City to the mustardy sauces of South Carolina to the vinegary sauces of North Carolina to the thin tomato soupy sauces of the Texas Hill Country. Click here for your choice of barbecue sauce recipes.
About the pickles. You can buy them, or make your own. They're easy, and you don't get any of the preservatives.
About the buns. I like a serious bun like a brioche or pretzel roll, as in the picture here.
1) You have a choice. You can chop the onion and serve it raw on the sandwich, or you can cook it. You can just lightly cook it in some butter in a pan or grill it, or you can slowly caramelize it. Caramelizing it makes the onion into a sweet relish that obviates the need for sauce.
2) Slice the rib slab into individual bones, and carefully run a sharp knife along the bones to remove the meat trying not to hack off any cartilage. Then chop the meat into 1/2" chunks. Reheat the meat in a pan with a little barbecue sauce, or, my preference, in the microwave, without sauce.
3) Toast the bun under the broiler to make it crunchy. I think this is an important step.
So tell me, did you try the McRib? What do you think of the concept and the sandwich?
All text and photos are Copyright (c) 2010 By Meathead, and all rights are reserved