Hostess Cleared By Court To Auction Off Twinkies Brand

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Feb 11 (Reuters) - Hostess Brands Inc, the bankrupt maker of Twinkies snack cakes, received court permission on Monday to proceed with auctions for several of its brands, including Twinkies and Wonder Bread.

The U.S. Bankruptcy Court in White Plains, NY, cleared Hostess to sell off assets related to its Hostess and Dolly Madison Brands.

A hearing to approve the successful bidder is scheduled for March 19.

Private equity firms Apollo Global Management LLC and C. Dean Metropoulos & Co have set a baseline offer of $410 million to buy the company's snack cake brands including Hostess Twinkies and Dolly Madison, Hostess said last month.

The so-called stalking horse bid by the private equity firms, working together to buy the 82-year-old baker, would serve as the minimum offer for the business, which could still be topped by others.

Hostess was granted permission by a U.S. bankruptcy court judge in November to wind down its business and liquidate its assets after a strike by a baker's union crippled the company's operations.

The sale of assets, which range from Twinkies and Wonder Bread to real estate and baking equipment, is being run by Perella Weinberg Partners.

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Before You Go

13 Delicious Hostess Products
Cupcake(01 of13)
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Hostess Cupcakes are chocolate cakes with chocolate icing and vanilla cream filling. (credit:WikiMedia:)
Twinkies(02 of13)
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Twinkies are vanilla sponge cakes with vanilla cream filing. (credit:WikiMedia:)
Sno Ball(03 of13)
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Sno Balls are chocolate cakes filled with vanilla cream, covered with marshmallow and sprinkled with coconut. (credit:WikiMedia:)
Fruit Pies(04 of13)
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Hostess Fruit Pies are miniature fruit-filled pies. (credit:<a href="http://www.flickr.com/" role="link" class=" js-entry-link cet-external-link" data-vars-item-name="Flickr" data-vars-item-type="text" data-vars-unit-name="5bb2e7c0e4b0480ca65e6ef7" data-vars-unit-type="buzz_body" data-vars-target-content-id="http://www.flickr.com/" data-vars-target-content-type="url" data-vars-type="web_external_link" data-vars-subunit-name="before_you_go_slideshow" data-vars-subunit-type="component" data-vars-position-in-subunit="0" data-vars-position-in-unit="0">Flickr</a>:<a href="http://www.flickr.com/photos/35511581@N00/3168948731" role="link" class=" js-entry-link cet-external-link" data-vars-item-name="Carrington Vanston" data-vars-item-type="text" data-vars-unit-name="5bb2e7c0e4b0480ca65e6ef7" data-vars-unit-type="buzz_body" data-vars-target-content-id="http://www.flickr.com/photos/35511581@N00/3168948731" data-vars-target-content-type="url" data-vars-type="web_external_link" data-vars-subunit-name="before_you_go_slideshow" data-vars-subunit-type="component" data-vars-position-in-subunit="1" data-vars-position-in-unit="1">Carrington Vanston</a>)
Ding Dongs(05 of13)
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Ding Dongs are chocolate cakes filled with vanilla cream and glazed with chocolate. (credit:Getty Images)
Mini Muffins(06 of13)
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Hostess Mini Muffins are small packages of tiny muffins. They come in flavors like blueberry, chocolate chip, and banana walnut. (credit:Hostess Mini Muffins / Facebook)
Ho-Hos(07 of13)
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Ho-Hos are chocolate cakes with a vanilla swirl inside. (credit:Alamy)
Zingers(08 of13)
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Zingers are similar to Twinkies, but are covered with icing and come in chocolate, vanilla, and raspberry flavors. (credit:WikiMedia:)
Donettes(09 of13)
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Hostess Donettes are packs of mini donuts that come in multiple flavors. (credit:Alamy)
Pudding Pie(10 of13)
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Hostess pudding pies are small pies filled with chocolate or vanilla pudding. (credit:Alamy)
Chocodile(11 of13)
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Chocodiles are chocolate coated cakes with vanilla cream filling. (credit:The Hostess Chocodile / Facebook)
Suzy Q's(12 of13)
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Suzy Q's are cake sandwiches with vanilla cream filling. They come in devil's food and banana flavors. (credit:Hostess Suzy Q's / Facebook)
Wonder Bread(13 of13)
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Probably the most iconic white bread ever (credit:AP)