The new film “The Promise” has generated buzz for tackling a difficult subject ― the Armenian genocide during World War I.
But on Wednesday the historical drama got another kind of boost from some Armenian-American celebrities.
“No one knows about the genocide, so it’s important that people know,” Cher tells Entertainment Tonight in the clip above.
Kim Kardashian, whose father, the late Robert Kardashian, was of Armenian descent, toured the genocide memorial in Yerevan, Armenia, in 2015. She urged moviegoers on social media to check out the film.
“The Promise” stars Christian Bale, Oscar Isaac and Charlotte Le Bon in a romantic triangle set against the Ottoman Empire’s annihilation of Armenians. Approximately 1.5 million Armenians were said to have died between 1915 and 1923 as a result of the atrocities.
The movie hits theaters April 21.