While CTV is airing the London 2012 Olympics Opening Ceremony live across Canada, and BBC will have live coverage in the United Kingdom, NBC in the United States has chosen to waive live coverage in favor of tape-delayed primetime coverage.
But what if you want to watch live online?
NBC will not have an official live stream online, per the Wall Street Journal, and their coverage won't begin until 7:30 p.m. ET -- more than three hours after the Opening Ceremony actually kicks off.
Some are not happy that NBC will not have live coverage of the event, which begins at 4 p.m. ET. Among media members to speak out on Twitter was The Guardian's Matt Wells, who tweeted, "NBC showing complete contempt for audience by not showing/streaming Olympics opening ceremony live." He added, "what type of broadcaster pretends something isn't happening?"
Some are already finding creative ways to get around the lack of an official stream:
Adweek recently wrote about the challenges facing the IOC and NBC when it comes to illegal streams. Bill Wheaton, of Akamai (an NBC partner), told Adweek NBC will be aggressive shutting down illegal live streams: “They have a pretty aggressive approach and response time. Usually leaks are found within minutes and shut down.”
(Keep checking back for updates should any official live streams surface.)
Check out some epic moments at previous Opening Ceremonies below.
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