ENTERTAINMENT

Olivia Jade's Trademark Application Rejected Over Incorrect Punctuation

Officials noted that "proper punctuation... is necessary" for Lori Loughlin's daughter to trademark "Olivia Jade Beauty."

That supposedly ill-gotten education at the University of Southern California isn’t the only problem for Lori Loughlin’s daughter these days.

Olivia Jade Giannulli, a product influencer and brander with millions of followers combined on Instagram and YouTube, tried to trademark the brands “Olivia Jade Beauty” and “Olivia Jade,” but was rejected in part because of improper punctuation on her application.

The U.S. Patent and Trademark Office issued a notice earlier this month that the 19-year-old has to “correct the punctuation in the identification to clarify the individual items in the list of goods.”

“Proper punctuation in identifications is necessary to delineate explicitly each product or service within a list and to avoid ambiguity,” officials wrote in the March 15 letter. “Commas, semicolons, and apostrophes are the only punctuation that should be used.”

The letter specified that the applicant should not use colons, exclamation marks, question marks or periods in those descriptions.

Giannulli has six months to respond or several of the cosmetics she listed will be omitted from consideration, officials wrote.

Giannulli’s parents, “Full House” star Loughlin and designer Mossimo Giannulli, were arrested earlier this month for allegedly paying $500,000 so both Olivia Jade and her sister, Isabella Rose, could get into USC under the ruse of being crew athletes even though neither participated in the sport.

Olivia Jade Giannulli and her mom, actress Lori Loughlin, are both experiencing fallout after the "Full House" star was accus
Olivia Jade Giannulli and her mom, actress Lori Loughlin, are both experiencing fallout after the "Full House" star was accused of bribing her daughters' way into college.

Loughlin and “Desperate Housewives” star Felicity Huffman are among dozens of prominent names snared in the college admissions bribery probe. Loughlin has lost her work on the Hallmark Channel and is apparently not coming back to “Fuller House,” the Netflix sequel series where she reprised her role as Aunt Becky in several episodes.

Olivia Jade hasn’t been charged, but she has felt the fallout as well. Sephora, which had sold Olivia Jade makeup on its website, severed ties with her after the indictment was announced. Social media followers roasted the freshman for a resurfaced video in which she said she was at college to party and experience game days. (She later apologized for the remarks.)

A report later emerged that Giannulli didn’t even fill out her own college application.

Looks like she could have used help on her trademark app as well.

The trademark office also noted that Giannulli needed to use more specific terminology for her cosmetics.

According to the documents, the office was responding to a submission from Giannulli and her team on Feb. 27 after asking for changes in an Aug. 30, 2018, correspondence. She originally filed for the trademarks in May 2018.

This article has been updated with more information about the USPTO’s notice to Giannulli.

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