Ooyala, the big online video services company, has unveiled a recommendation engine which serves up related videos at the end of clips based on the interest and anyomous profile of the individual viewer.
Sean Knapp, Ooyala's CTO and co-founder, says in this video interview that the overarching goal of the new technology is to make the video viewing experience "non-linear" - meaning a continous presentation of content which is more TV-like. He says the company wants to bring viewers beyond the "end screen" a video player.
He says early use of the discovery engine by some big publishers has boosted individual consumption of video from 2X to 6X.
You can find this post on Beet.TV
Our 2024 Coverage Needs You
Support HuffPost
Already contributed? Log in to hide these messages.