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Videology's Jana Eisenstein: Video Programmatic is Big in Europe, RTB is Next

Videology's Jana Eisenstein: Video Programmatic is Big in Europe, RTB is Next
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COLOGNE - While the automation of buying and selling of video inventory in Europe has become well established, the introduction of real-time bidding is still some months away, says Jana Eisenstein, Director of Publishers Services at Videology, the U.S. video adtech firm.

In this interview with Ashley Swartz, the London-based executive gives provides an overview on progress and roadblocks in programmatic in Europe.

We interviewed her at DMEXCO.

Disclosure: Videology is a sponsor of Beet.TV's coverage of the show.

You can find this post on Beet.TV.

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