Gun companies walk a very fine line in advertising weapons.
In recent years the delicate nature of selling a deadly product to a mass audience has kept gun ads away from mainstream outlets like newspapers or television, as HuffPost's Tom Zeller recently pointed out.
But once upon a time, the nation's gun makers didn't need to be so sensitive. A scan of vintage firearm and air rifle ads reveals a world in which guns were a must-have for the whole family.
Check out some of the vintage ads for American gun makers below:
Our 2024 Coverage Needs You
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
Already contributed? Log in to hide these messages.