Techtechnologytech newstechnology news

This Romanian Borat Should Be Every Startup's Pitchman

This Romanian Borat Should Be The Pitchman For Every Startup
Open Image Modal
By 

General Assignment Reporter, HuffPost

|

Here's a way to sell an app: Find the right guy to pitch it.

Cristian Balint, a Romanian actor, provides offbeat charm in this goofy spot (above) for a ranking game called "Proust." Players compare their favorite things, such as love interests or even types of Jesus, and celebrate their like-mindedness or dismiss each other for their lack of taste.

From the moment Balint declares that "Passing judgment can be enjoyable and rewarding," he hooks you.

Mother New York, the agency behind the spot and a co-developer of the mobile app, told The Huffington Post that Balint showed up at a casting call "and that was pretty much it," per a spokeswoman.

If the game is anywhere near as entertaining as Balint, "Proust" is on to something.

Our 2024 Coverage Needs You

As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.

Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.

to keep our news free for all.

Support HuffPost
Suggest a correction
|
Submit a tip