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Dollar Shave Club Founder Expounds On Marketing Ideas

Dollar Shave Club Founder Expounds On Marketing Ideas
By 

Creative Executive, AOL

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Dollar Shave Club founder Michael Dubin discusses how he uses fun language to deliver facts about his products.

Aol's BeOn group creates custom editorial content that is sponsored by marketing partners. The sponsoring partners do not exert editorial influence over the content, but may be organically integrated within content in an authentic manner that does not impact editorial integrity.

Before You Go

9 Crazy Subscription Services
Tampons (01 of09)
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If buying tampons with cat food and mouthwash at the drugstore is a drag, several new start-ups are trying to make the arrival of Aunt Flo more of celebration. Hello Flo is the latest start-up to offer a monthly tampon and pad subscription for the ladies and even offers the equivalent of congestion pricing from $14 to $18 per month. It joins other startups like Juniper and Le Parcel that also send menstruation care packages. (credit:Hello Flo)
Dive Bar T-shirts(02 of09)
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For the connoisseurs of beer in a can and dart boards, this start-up Dive Bars Shirt Club promises to send a tee-shirt a month from the nation's dirtiest destination dive bars for $22 per month. Pit stains not included. (h/t AdAge) (credit:https://www.divebarshirtclub.com/)
Condoms(03 of09)
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Don't confuse this condom subscription with Netflix says CEO of Dollar Rubber Club. "We don't want them back." Subscribers can get three condoms per month for $1 and $10 gets you a dozen condoms per month (credit:AP)
Japanese Candy snacks(04 of09)
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Candy Japan promises to send subscribers special Japanese candy twice a month for $23.95. including Pokemon gummy candies and Banana Choko. (ht/t AdAge) (credit:<a href="http://www.flickr.com/" role="link" rel="sponsored" class=" js-entry-link cet-external-link" data-vars-item-name="Flickr" data-vars-item-type="text" data-vars-unit-name="5bb314f6e4b0480ca6643b38" data-vars-unit-type="buzz_body" data-vars-target-content-id="http://www.flickr.com/" data-vars-target-content-type="url" data-vars-type="web_external_link" data-vars-subunit-name="before_you_go_slideshow" data-vars-subunit-type="component" data-vars-position-in-subunit="13" data-vars-position-in-unit="13">Flickr</a>:<a href="http://www.flickr.com/photos/52580036@N07/7112590963" role="link" rel="sponsored" class=" js-entry-link cet-external-link" data-vars-item-name="TheFoodJunk" data-vars-item-type="text" data-vars-unit-name="5bb314f6e4b0480ca6643b38" data-vars-unit-type="buzz_body" data-vars-target-content-id="http://www.flickr.com/photos/52580036@N07/7112590963" data-vars-target-content-type="url" data-vars-type="web_external_link" data-vars-subunit-name="before_you_go_slideshow" data-vars-subunit-type="component" data-vars-position-in-subunit="14" data-vars-position-in-unit="14">TheFoodJunk</a>)
Sexy stuff(05 of09)
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A number of sex-positive start-ups are hoping to capitalize on the success of Birchbox (and Fifty Shades of Grey), with a naughty twist. Boink Box offers a monthly subscription services for $25-$50 per month. BlushBox also offers up-scale quarterly packages for between $50 and $100 per quarter. (credit:AP)
Shaving gear(06 of09)
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A new shaving subscription service called Harry's, which has not launched yet, promises to send customers shaving cream, razors and other man-grooming gear, contrived of by some marketing guys, according to BetaBeat. It joins the Dollar Shave Club, which delivers one razor a month for between $1 and $9. (credit:Getty Images)
Socks(07 of09)
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Austin start-up Sock Club was started last year and delivers subscribers a pair of fresh socks every month for $11. They are capitalizing on the alleged status sock fad that has taken over Silicon Valley, the New York Times reported.
Neck ties(08 of09)
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A number of delivery services will send monthly installments of men's products from underwear to undershirts and neck ties. The newest is the New York-basedFreshNeck, which starts with $15 per month subscriptions for ties. (credit:<a href="http://www.flickr.com/" role="link" rel="sponsored" class=" js-entry-link cet-external-link" data-vars-item-name="Flickr" data-vars-item-type="text" data-vars-unit-name="5bb314f6e4b0480ca6643b38" data-vars-unit-type="buzz_body" data-vars-target-content-id="http://www.flickr.com/" data-vars-target-content-type="url" data-vars-type="web_external_link" data-vars-subunit-name="before_you_go_slideshow" data-vars-subunit-type="component" data-vars-position-in-subunit="2" data-vars-position-in-unit="2">Flickr</a>:<a href="http://www.flickr.com/photos/10506540@N07/3254238713" role="link" rel="sponsored" class=" js-entry-link cet-external-link" data-vars-item-name="stevendepolo" data-vars-item-type="text" data-vars-unit-name="5bb314f6e4b0480ca6643b38" data-vars-unit-type="buzz_body" data-vars-target-content-id="http://www.flickr.com/photos/10506540@N07/3254238713" data-vars-target-content-type="url" data-vars-type="web_external_link" data-vars-subunit-name="before_you_go_slideshow" data-vars-subunit-type="component" data-vars-position-in-subunit="3" data-vars-position-in-unit="3">stevendepolo</a>)
Shoes(09 of09)
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Stylist Rachel Zoe and Kim Kardashian are among the names affiliated with Shoe Dazzle, which offers a subscription shoe shopping service. (credit:AP)
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