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How Facebook Sold You Krill Oil

How Facebook Crafts The Perfect Advertisement
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Bicycles are festooned with the Facebook logo during the Facebook Fit "Small Business Boot Camp" at Austin Music Hall, on Thursday, July 24, 2014 in Austin, Texas. (Photo by Darren Abate/Invision for Facebook/AP Images)

Joao Rodrigues had been listening and holding his tongue. For a day and a half, brand managers, ad agency creative types and Facebook strategists had gathered in airy conference rooms and around cafeteria tables in Facebook’s Madison Avenue offices, filling up whiteboards and scratch pads with one heartfelt or clever tagline after another.

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