Fox News Sees 12-Year Low In Key Demo During May

Fox News' ratings took a hit in the key demo for the month of May.

The network drew 264,000 viewers ages 25-54 during primetime — the lowest it has had in over 12 years, since August 2001. Its entire primetime lineup — hosted by Greta Van Susteren, Bill O'Reilly, Megyn Kelly and Sean Hannity — hit 12-year lows in the demo. Still, Fox News maintained its cable news dominance over competing networks in both the demo and in total viewers.

MSNBC and CNN battled it out for second place. MSNBC beat its rival in weekday primetime in both total viewers (593,000 vs. CNN's 384,000) and in the demo (145,000 vs. CNN's 131,000). The network reversed its fortunes since last month, when CNN was flying high from its coverage of missing Flight 370. MSNBC also beat CNN in both total viewers and the demo for total day ratings for the first week in May.

Fox News has suffered woes in the demo in the past. The network, for example, lost 30 percent of its viewers ages 25-54 in 2013 compared to 2012. It was up in the demo, however, during the first quarter of 2014, compared to the final quarter in 2013.

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