Instagram Disables Twitter Integration As Photo Sharing Tensions Mount

Can't See Instagram Pics On Twitter Properly? Here's Why

Photo tweeters, be warned.

On Wednesday, Twitter announced that Instagram has "disabled its integration with Twitter cards, which are used to display images and content within Twitter messages," according to The New York Times blog.

In other words, as CNET explains, those Instagram photos you wanted to share with your Twitter pals are now going to show up kind of "wonky" on the microblogging platform.

"Users are experiencing issues with viewing Instagram photos on Twitter. Issues include cropped images," Twitter wrote on its website. "This is due to Instagram disabling its Twitter cards integration, and as a result, photos are being displayed using a pre-cards experience. So, when users click on Tweets with an Instagram link, photos appear cropped."

Instagram CEO and co-founder Kevin Systrom has confirmed that the photo sharing company has "changed the way it integrates with Twitter." He also said that there are plans to stop embedding Instagram photos on Twitter's site altogether.

“A handful of months ago, we supported Twitter cards because we had a minimal Web presence. We’ve since launched several improvements to our Web site that allow users to directly engage with Instagram content through likes, comments, hashtags, and now we believe the best experience is for us to link back to where the content lives,” he said, according to the Washington Post.

Speaking at the LeWeb technology conference in Paris, Systrom said on Wednesday that Instagram images will soon "no longer be visible" on Twitter at all. Though users will still be able to create a tweet on Twitter when they post an Instagram picture, the photo link in those tweets will direct users out of Twitter and to Instagram’s site, The New York Times blog notes. At the moment, Instagram pictures can be viewed on Twitter's page.

It is yet unclear, however, when this change might be implemented.

Systrom -- who stressed that photos posted through other sites, including Facebook and Tumblr, will "not be affected" -- added that the recent integration change was his decision and not a directive from Facebook, who acquired Instagram for $1 billion earlier this year.

Mashable writes:

[This change] represents the growing tension between the two companies ever since Facebook bought Instagram earlier this year. Twitter and Instagram were once allies against Facebook, but have become direct competitors following Facebook's acquisition of Instagram.

The issue comes just one month after Twitter announced it would allowing users to add photo filters to pictures uploaded to Twitter. This is also a part of a greater effort to stay competitive against Instagram.

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