Apple CEO Tim Cook booted out two top executives last week, and some observers were surpised to see that Cook, who seems like a soft-spoken, amiable Southerner, can also play rough. "Cook has shown a ruthless side," Charles Arthur of the Guardian wrote.
One person who wasn't surprised by Cook's toughness was David Sobotta, a former Apple sales executive who just published The Pomme Company, a memoir of his 20 years (1984-2004) at Apple.
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