Techautoplay videotechnologyreuters

Facebook's Autoplay Ads Will Begin This Week: WSJ

Facebook's Autoplay Ads Said To Begin This Week
Reuters
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FILE - In this Jan. 15, 2013 file photo, Facebook CEO Mark Zuckerberg speaks at Facebook headquarters in Menlo Park, Calif. The expansion of H-1b visas is considered the first major victory for Zuckerberg?s new non-profit lobbying organization, FWD.us, which receives financial backing from such big tech names as Bill Gates of Microsoft, Reid Hoffman of LinkedIn and Napster pioneer Sean Parker. In announcing the group, pronounced ?forward us,? Zuckerberg in April called for changes so that U.S. businesses could attract ?the most talented and hardest-working people, no matter where they were born.? (AP Photo/Jeff Chiu, File)

(Reuters) - Facebook Inc will begin selling video ads later this week and plans to make an announcement on Tuesday, the Wall Street Journal reported, citing people familiar with the matter.

The ads will play automatically in users' news feeds and may help Facebook capture a share of the $66.4 billion that advertisers are expected to spend on U.S. television this year, the Journal said.

One of the first ads to be played will be a short tease made specifically for Facebook for Lions Gate Entertainment Corp's upcoming film "Divergent," according to the newspaper. (http://link.reuters.com/wad55v)

Facebook could not immediately be reached for comment by Reuters outside of regular U.S. business hours.

(Reporting by Sakthi Prasad in Bangalore; Editing by Supriya Kurane)

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