New YorkNew YorkBill De Blasio

Bill De Blasio Launches UPKNYC Campaign For Universal Pre-K Plan (VIDEO)

WATCH: De Blasio's Push For Universal Pre-K
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Mayor-elect Bill de Blasio has unveiled a new campaign to help pass his plan to fund universal pre-K education for New York City children.

The campaign, coined UPKNYC, launched on Thursday and features Cynthia Nixon, Olivia Wilde, Rev. Al Sharpton, and John Legend among its supporters.

In a new video coinciding with Thursday's announcement, de Blasio's wife Chirlane McCray says, "These are our children. Let's invest in their future, and ours."

The initiative aims to tax the city's high-income residents who earn more than $500,000 annually to help pay for an extra 48,000 4-year-olds' enrollment in pre-K.

The plan was among the most important platforms de Blasio ran on during his mayoral campaign.

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Before You Go

Celeb Endorsements For NYC Mayoral Candidates
Anna Wintour(01 of16)
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Christine Quinn (credit:Getty Images)
Sarah Jessica Parker(02 of16)
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Bill de Blasio (credit:AP)
Steve Schirripa, Tony Sirico and Vincent Curatola(03 of16)
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Joe Lhota (credit:AP)
Harvey Weinstein(04 of16)
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Christine Quinn (credit:AP)
Alec Baldwin(05 of16)
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Bill de Blasio (credit:Getty Images)
Cynthia Nixon(06 of16)
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Bill de Blasio (credit:Getty Images)
Gloria Steinem(07 of16)
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Christine Quinn (credit:Getty Images)
Harry Belafonte(08 of16)
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Bill de Blasio (credit:AP)
Steve Buscemi(09 of16)
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Bill de Blasio (credit:AP)
Tim Gunn (10 of16)
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Christine Quinn (credit:Getty Images)
Russell Simmons(11 of16)
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Bill de Blasio (credit:Getty Images)
George Takei(12 of16)
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Christine Quinn (credit:AP)
Tom Hanks (13 of16)
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Christine Quinn (credit:Getty Images)
Paul Simon(14 of16)
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Bill de Blasio (credit:AP)
Susan Sarandon (15 of16)
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Bill de Blasio (credit:Getty Images)
Vampire Weekend(16 of16)
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Bil de Blasio (credit:AP)
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