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Nonprofit Social Network Benchmark Report: Twitter Presence Grows 81%, Other Key Findings

STUDY: The State Of Nonprofit Social Media
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Despite limited budgets and staffing, nonprofits are finding value and fast growth in their social networks, according to a study out Tuesday.

The 2012 Nonprofit Social Network Benchmark Report, conducted by NTEN, Common Knowledge and Blackbaud, surveyed nonprofit professionals regarding external social networking sites like Facebook and Twitter, as well as internal social networking sites, housed on the nonprofit's own webpage.

The average participant said their organization's Twitter community grew by 81 percent, while their Facebook community grew by 30 percent. The cost of this growth? The average Facebook Like costs a nonprofit $3.50, while gaining a Twitter follower requires an investment of approximately $2.05, according to the study.

To find out more key findings, check out the slideshow below!

How Nonprofits Use Social Media
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According to the 2012 Nonprofit Social Networking Report, average Twitter communities grew by 81 percent, and Facebook communities for nonprofits grew by 30 percent. (credit:Alamy)
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43 percent of nonprofits budget $0 for their social networking activities, according to the 2012 Nonprofit Social Networking Report. (credit:Alamy)
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The average value of a Facebook Like for a nonprofit page is $214.81 over 12 months following acquisition, according to the 2012 Nonprofit Social Networking Report. (credit:AP)
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According to the 2012 Nonprofit Social Networking Report, 73 percent of nonprofits allocate half of a full-time employee to managing social networking activities. (credit:AP)
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According to the 2012 Nonprofit Social Networking Report, 98 percent have a Facebook page with an average community size of over eight thousand fans. (credit:AP)
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According to the 2012 Nonprofit Social Networking Report, the top 3 factors for success are: strategy, prioritization, dedicated staff. (credit:AP)

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