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Those Blank Pages In The New York Times Were Actually An Ad

Blank Pages In The New York Times Were No Mistake!
By 

Deputy Media Editor, The Huffington Post

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Those empty pages in your morning paper were no mistake.

The New York Times ran two blank pages on Wednesday to promote 20th Century Fox's upcoming film, "The Book Thief."

This was the first time that the newspaper has ever run two consecutive blank pages back-to-back before. Aside from the standard Time's header that appears on every page, the first blank page had absolutely no text or images, while the second page contained nothing but the film's website URL, "wordsarelife.com," at the bottom.

Here's a closer look. Don't run to get your glasses, you won't need them.

The Times also told HuffPost that the underlying message for the new film is, “imagine a world without words." Ooooh. Okay, that makes a lot more sense now.

Still, the ad got mixed reviews from NYT readers on Twitter:

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Before You Go

New York Times
Jill Abramson, executive editor(01 of21)
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Arthur Ochs Sulzberger Jr., publisher(02 of21)
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Mark Thompson, CEO(03 of21)
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Dean Baquet, managing editor (04 of21)
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David Leonhardt, Washington bureau chief(05 of21)
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Bill Keller, columnist and former executive editor(06 of21)
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Andrew Rosenthal, editorial page editor(07 of21)
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Paul Krugman, columnist(08 of21)
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Thomas Friedman, columnist(09 of21)
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Maureen Dowd, columnist(10 of21)
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James Risen, Pulitzer Prize-winning reporter(11 of21)
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David Brooks, columnist(12 of21)
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Gail Collins (center), columnist(13 of21)
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Frank Bruni, columnist(14 of21)
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Nicholas Kristof, columnist(15 of21)
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Charles Blow, columnist(16 of21)
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Joe Nocera, columnist(17 of21)
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Bill Cunningham, fashion photographer(18 of21)
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Cathy Horyn, fashion critic(19 of21)
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Mark Bittman, food columnist(20 of21)
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Leah Finnegan, news assistant, Op-Ed/Sunday Review(21 of21)
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