The American public heard a lot about "clean coal" during the election this year, but a new campaign from the Reality Coalition argues it simply doesn't exist.
A multi-million dollar TV, print and online campaign from Crispin Porter Bogusky, Boulder, Colo., gives a tour of a "state of the art clean coal facility" in order to set the record straight. A TV spot that began running on network TV this week stars a hard-hat wearing, clipboard-toting guide who invites viewers on a tour of the facility. But when he walks through the door, he is in a barren field. "The machinery is kind of loud," he shouts above the wind, "but that is the sound of clean coal technology." He goes on to explain that while burning coal is a leading cause of global warming, the "remarkable clean coal technology you see here changes everything." The spot ends with the on-screen message "In reality, there is no such thing as clean coal" and the Web site address ThisIsReality.org.
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