This Trendy Restaurant Lets Customers Pay What They Can Afford

"There’s this sense that people who are poor don’t deserve to eat delicious food. ... I wanted to break that apart,” EAT Café's founder says.
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PHILADELPHIA ― The culinary scene in this city is continuing to heat up, but about one-quarter of Philly residents can’t afford to set foot in its hip new restaurants.

Determined to bridge the divide between local foodies and people who aren’t sure where they’re going to get their next meal, a local poverty expert opened Philadelphia’s first pay-what-you-can restaurant in October. It offers the city’s poorest residents a way to dine on high-quality food in a cozy setting, without feeling ashamed of needing a little help.

EAT Cafe, which stands for Everyone at the Table, is one of about 50 restaurants of its kind nationwide. Located in the historic business district of West Philadelphia, the nonprofit welcomes everyone, regardless of whether they can pay.

Though there’s a suggested price of $15 for a three-course meal, it’s perfectly fine for diners to leave less than that, or nothing at all. In fact, customers may write down the amount they wish to pay on their receipt, meaning there’s no verbal negotiating with the waitstaff. Patrons who want to pay more than the recommended price are welcome to do so. 

“There’s this sense that people who are poor don’t deserve to eat delicious food or have some joy with their food,” Mariana Chilton, director of the nonprofit Center for Hunger-Free Communities and founder of the cafe, told HuffPost. “I wanted to break that apart.”

Chilton, whose work predominantly focuses on hunger research and identifying long-term solutions, was first inspired to open a community restaurant about five years ago. She kept seeing lines stretching around city blocks for both soup kitchens and hot new restaurants. That didn’t sit well with her.

“There’s this renaissance of fantastic food ― where people are paying top dollar,” Chilton said. “They have no concept that just down the road, a family doesn’t have enough money for food, has empty cupboards and would never even dream of tasting this type of food.”

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About 1 in 4 Philadelphians is food insecure. EAT Café aims to give people in need an inviting space to eat delicious food.
Eleanor Goldberg/HuffPost

Located in a quaint three-story townhouse, EAT Café is essentially a spunky antidote to the area’s soup kitchens. Works by local artists hang on the fire-engine red and pea-green walls. There’s an outdoor patio, and the food is fresh and inventive. 

The menu changes on a weekly basis and offers nutritious and vegetarian options. 

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Located in West Philadelphia, EAT Café is housed in a three-story townhouse that had been uninhabited for about 30 years.
Eleanor Goldberg/HuffPost

The restaurant’s food budget is tight ― about $750 a week, according to Donnell Jones-Craven, EAT Café’s former executive chef and general manager. The cafe relies heavily on food donations from supermarkets, bakeries, churches and other local groups, which account for about 15 percent of its total food supply. (Jones-Craven is no longer with the cafe, as of this month). 

Every Thursday, Jones-Craven said he took inventory of what was available, came up with a theme for the following week and bought what was missing.

When HuffPost visited on a Friday afternoon, the restaurant had just received about 50 pounds of peppers from a local church, which was something of a godsend, since produce is so pricey. So Jones-Craven added roasted red peppers to the menu. When possible, he was keen on introducing patrons to foods they wouldn’t otherwise get a chance to try. One week, for example, he focused entirely on Creole fare.

Jones-Craven said he’d served homeless people, struggling moms and students saddled with debt, among other people in need. On the evening HuffPost visited, there was a mix of paying and non-paying customers. Two young teachers we spoke to said they’d spotted the restaurant on their way home from work and stopped in for a bite. Another couple, longtime locals, said they visit regularly because they want to support EAT Café’s mission.

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For Mariana Chilton, founder of EAT Café, spending a little extra money on decor was a priority. She wants customers to have a dignified dining experience that's different from eating at a soup kitchen.
Eleanor Goldberg/HuffPost

“We like the concept of a place that’s welcoming to everyone,” said Sally Simmons, a local who learned about EAT Café at a community meeting.

In addition to addressing the issue of hunger, the cafe is also working to curb food waste. For example, it gets day-of and day-old artisanal bread from Metropolitan Bakery. Giant grocery store often donates meat that’s nearing its expiration date and malformed produce that may not look pretty, but is perfectly edible.

Since opening, EAT Café has had a few hiccups, as most eateries do ― especially those that don’t expect all their customers to pay. Chilton anticipates that the place won’t turn a profit for three years, and for now, she’s leaning on generous customers who overpay. 

Denise Cerreta, who founded the first pay-what-you-can restaurant in 2003 in Salt Lake City, told The Washington Post that there’s a basic ratio that determines a community café’s success. She said 80 percent of customers need to pay the suggested price to compensate for the 20 percent who pay little or nothing.

To get off the ground, EAT Cafe received about $300,000 in donations, which it used to renovate the townhouse it’s in, purchase kitchen equipment and pay employees. 

Backed by the Center for Hunger-Free Communities, it’s the first community café to be founded by a poverty research center, according to The Washington Post. 

Giving underserved people a chance to eat healthy, delicious food in a dignified environment is a critical part of tackling hunger, according to Chilton. This is especially true in a city like Philly, where hunger is rampant and 1 in 3 households with children is food insecure, or unable to afford food at certain points during a year.

Often, people who face the highest rates of food insecurity also have soaring obesity rates because nutritious food is expensive. People who are food insecure have a higher risk of depression and often have to choose whether to pay for housing or food. Some struggling teenagers who are too embarrassed to go to a soup kitchen engage in transactional sex to get a meal, according to a report from Feeding America. 

“When people go to food pantry, or a soup kitchen, you have to prove that you’re poor. It’s a shameful experience and the quality of the food isn’t so good,” Chilton said. “We’re trying to break through the isolation. Everyone is welcome ― rich or poor, it doesn’t matter.”

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At the end of the meal, customers receive a bill that instructs them to write in the amount they "wish" to pay.
Eleanor Goldberg/HuffPost

While some customers still feel uneasy about accepting a free meal, the staff is quick to remind them that they are just as welcome as anyone else. 

“You shouldn’t feel bad,” Jones-Craven would reassure diners. “You should feel empowered to come here and eat.” 

Before You Go

Countries that win at curbing food waste
No. 10: Nigeria(01 of10)
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Nigeria wastes $750 billion in food a year, according to Agronigeria, an agricultural news source. Oftentimes, a lack of proper refrigeration during transport is to blame. A startup called ColdHubs aims to address that issue by providing solar-powered cold rooms for farms and outdoor markets. (credit:PIUS UTOMI EKPEI via Getty Images)
No. 9: Italy(02 of10)
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In August, Italy passed a law that encourages supermarkets and farmers to donate unsold food to people in need. The country is also urging customers to take home leftovers from restaurants. (credit:Stefano Rellandini / Reuters)
No. 8: United Kingdom(03 of10)
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After launching a "Love Food, Hate Waste" campaign, the U.K. succeeded in reducing consumer food waste by 21 percent in five years. (credit:Luke MacGregor / Reuters)
No. 7: Japan(04 of10)
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Japan is known for its impeccable food presentation, and also for the way it indiscriminately discards goods whose appearances aren't up to par. Japan wastes about 18 million tons of a food a year, but a new group called Mottainai Action is addressing this issue by rescuing perfectly edible, but "ugly" foods, and making meals out of them for four diners in Tokyo. (credit:Anadolu Agency via Getty Images)
No. 6: United States(05 of10)
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As much as 40 percent of all the food produced in the U.S. is wasted. A major culprit is the fact that the food labeling system isn't regulated, and the dates don't indicate when, in fact, a product isn't safe for consumption. Lawmakers met in June to discuss adopting a uniform labeling system, which could, in turn, help curb food waste. Some individual states have taken up the issue on their own. Vermont will soon allow zero food waste to end up in landfills. In Massachusetts, hospitals, businesses and colleges can't waste food. Farms in Ohio donate surplus crops to people in need. And in California, businesses are obligated to recycle their organic waste. (credit:Bloomberg via Getty Images)
No. 5: Canada(06 of10)
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Canada wastes $31 billion in food a year. A number of groups are diverting edible food from landfills and into the mouths of people who need it. Food Banks Canada, for example, partnered with retailers to rescue more than 14 million pounds of safe, quality food and donate it to food banks across the country. (credit:Ben Nelms / Reuters)
No. 4: Ethiopia(07 of10)
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In Ethiopia, like many other developing countries, food waste occurs because of a lack of efficient methods to transport and store food. Ethiopia has been recognized for its targeted efforts to improve its infrastructure, agricultural development and support for small farmers. (credit:Barry Malone / Reuters)
No. 3: South Africa(08 of10)
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The average person in South Africa wastes about 400 pounds of food per year. To cut down on that figure, retailers in South Africa have banded together to rescue edible food and donate it to people in need. Last year, FoodForward SA (formerly known as FoodBank SA) was able to feed 3,350 tons of rescued food to 170,000 people in need, according to Independent Online. (credit:Siphiwe Sibeko / Reuters)
No. 2: Australia(09 of10)
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Australians throw out $8 billion in edible food a year. Two major supermarkets, Coles and Woolworths, are working to bring that figure down by donating surplus goods to food rescue organizations. (credit:Tim Wimborne / Reuters)
No. 1: France(10 of10)
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In France, supermarkets are now required by law to either donate or compost food that's nearing its expiration date. (credit:MIGUEL MEDINA via Getty Images)