El que twitea primero, twitea dos veces

El viejo dicho "el que pega primero, pega dos veces" es cierto también en redes sociales, comunicadores de medios de comunicación han demostrado esta máxima en los últimos días.
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El viejo dicho "el que pega primero, pega dos veces" es cierto también en redes sociales, comunicadores de medios de comunicación han demostrado esta máxima en los últimos días.

Los eventos en Venezuela, Ucrania y hasta la captura del "Chapo" Guzmán han sido pretexto para adelantar Tweets a los competidores y ubicar un mensaje entre los más leídos en cuestión de minutos.

El tema es importante si se considera que los retweets de mensajes se darán en la medida en que sean originales, el primer mensaje sobre los disturbios en Venezuela implicó más impacto que el segundo, y así subsecuentemente.

Los que trabajamos en redes sociales y medios de comunicación debemos entender que el trabajo es de 24 horas y nos obliga a cargar -por lo menos- una tableta y un smartphone para poder reaccionar y ser el primero en dar la noticia.

El newsjacking, práctica de convertir en noticia una conversación popular en redes sociales, es una habilidad obligatoria si se desea tener relevancia en el campo digital.

Nuestros competidores no pensarán dos veces y sin dudar enviarán un mensaje antes que nosotros. Sin embargo, vale la pena corroborar la información antes de twitear, ya que los errores se comparten mucho más que los aciertos.

Crisis en Venezuela
(01 of20)
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Protestas estudiantiles. (credit:WikiMedia:)
(02 of20)
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(credit:WikiMedia:)
Una flor ante la violencia(03 of20)
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Esta mujer, miembro de la Policía Nacional de Venezuela, recibe una flor de una estudiante universitaria, quien protesta de manera pacífica. AFP PHOTO/JUAN BARRETO (Photo credit should read JUAN BARRETO/AFP/Getty Images) (credit:Getty Images)
(04 of20)
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Las calles venezolanas están armadas. AFP PHOTO / LEO RAMIREZ (Photo credit should read LEO RAMIREZ/AFP/Getty Images) (credit:Getty Images)
(05 of20)
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Otra manifestante. (Photo credit should read LEO RAMIREZ/AFP/Getty Images) (credit:Getty Images)
(06 of20)
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De acuerdo con la agencia AP, tres personas murieron en las protestas que se protagonizaron en Caracas, la capital, venezolana, en oposición al gobierno de Nicolás Maduro. (credit:AP)
(07 of20)
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Consternados por el dolor, la rabia, los universitarios cargan el cuerpo de Bassil Alejandro Da Acosta, de 24 años, estudiante de Mercadeo de la Universidad Alejandro de Humboldt. (credit:AP)
(08 of20)
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Opposition supporters and students cross a barricade during clashes with riot police in Caracas, Venezuela, Monday, April 15, 2013. National Guard troops dispersed students protesting the official results of Venezuela's disputed presidential election. Opposition candidate Henrique Capriles has challenged his narrow loss to Nicolas Maduro and is demanding a recount. (AP Photo/Fernando Llano) (credit:AP)
(09 of20)
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An opposition supporter does a wheelie on his motorcycle as others bang pots during a protest against interim President Nicolas Maduro in Caracas, Venezuela, Monday, April 15, 2013. National Guard troops fired tear gas and plastic bullets to disperse students protesting the official results in Venezuela's disputed presidential election which gave Maduro a very narrow victory. (AP Photo/Fernando Llano) (credit:AP)
(10 of20)
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An opposition supporter bangs a pot against interim President Nicolas Maduro during a protest in Caracas, Venezuela, Monday, April 15, 2013. National Guard troops fired tear gas and plastic bullets to disperse demonstrators protesting the official results in Venezuela's disputed presidential election which gave Maduro a very narrow victory. (AP Photo/Fernando Llano) (credit:AP)
(11 of20)
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Demonstrators, one holding a poster of opposition presidential candidate Henrique Capriles, confront riot police from behind a burning barricade in the Altamira neighborhood in Caracas, Venezuela, Monday, April 15, 2013. National Guard troops fired tear gas and plastic bullets to disperse demonstrators protesting the official results in Venezuela's disputed presidential election.(AP Photo/Ramon Espinosa) (credit:AP)
(12 of20)
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Demonstrators, one holding a poster of opposition presidential candidate Henrique Capriles, shout slogans against the government and the official election results in the Altamira neighborhood in Caracas, Venezuela, Monday, April 15, 2013. National Guard troops fired tear gas and plastic bullets to disperse demonstrators protesting the official results in Venezuela's disputed presidential election.(AP Photo/Ramon Espinosa) (credit:AP)
(13 of20)
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An opposition supporter walks by a line of riot police along a highway in the Altamira neighborhood of Caracas, Venezuela, Monday, April 15, 2013. The opposition is protesting the official results in Venezuela's disputed Sunday presidential election. Opposition candidate Henrique Capriles has challenged his narrow loss to Nicolas Maduro and is demanding a recount. (AP Photo/Fernando Llano) (credit:AP)
(14 of20)
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Riot police fire rubber bullets as demonstrators throw rocks against them during clashes after opposition supporters and students blocked a highway in the Altamira neighborhood in Caracas, Venezuela, Monday, April 15, 2013. National Guard troops fired tear gas and plastic bullets to disperse students protesting the official results in Venezuela's disputed presidential election.(AP Photo/Fernando Llano ) (credit:AP)
(15 of20)
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Opposition supporters burn garbage during clashes with riot police in Caracas, Venezuela, Monday, April 15, 2013. National Guard troops dispersed students protesting the official results of Venezuela's disputed presidential election. Opposition candidate Henrique Capriles has challenged his narrow loss to Nicolas Maduro and is demanding a recount. (AP Photo/Fernando Llano ) (credit:AP)
(16 of20)
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An opposition supporter wears a mask during clashes with riot police in Caracas, Venezuela, Monday, April 15, 2013. National Guard troops dispersed students protesting the official results of Venezuela's disputed presidential election. Opposition candidate Henrique Capriles has challenged his narrow loss to interim President Nicolas Maduro and is demanding a recount. (AP Photo/Fernando Llano) (credit:AP)
(17 of20)
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An opposition supporter jumps over a barricade during clashes with riot police in Caracas, Venezuela, Monday, April 15, 2013. National Guard troops dispersed students protesting the official results of Venezuela's disputed presidential election. Opposition candidate Henrique Capriles has challenged his narrow loss to Nicolas Maduro and is demanding a recount. (AP Photo/Fernando Llano) (credit:AP)
(18 of20)
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Opposition supporters and students run away from tear gas after they clashed with riot police as they tried to block a highway in the Altamira neighborhood in Caracas, Venezuela, Monday, April 15, 2013. National Guard troops fired tear gas and plastic bullets to disperse students protesting the official results in Venezuela's disputed presidential election.(AP Photo/Ramon Espinosa) (credit:AP)
(19 of20)
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An opposition supporter confronts riot police along a highway in the Altamira neighborhood of Caracas, Venezuela, Monday, April 15, 2013. National Guard troops fired tear gas and plastic bullets to disperse students protesting the official results in Venezuela's disputed presidential election. (AP Photo/Fernando Llano) (credit:AP)
(20 of20)
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Opposition supporters and students clash with national guard soldiers and riot police firing tear gas as they protest near a highway in the Altamira neighborhood of Caracas, Venezuela, Monday, April 15, 2013. National Guard troops dispersed students protesting the official results of Venezuela's disputed presidential election. Opposition candidate Henrique Capriles has challenged his narrow loss to Nicolas Maduro and is demanding a recount. (AP Photo/Ramon Espinosa) (credit:AP)

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