Marijuana Chain Planned By Jamen Shively; Investment Will Total $100 Million Over 3 Years

National Chain Of Marijuana Stores Planned
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SEATTLE -- Washington state businessmen who say they're trying to create the first national brand of marijuana received some heartfelt support Thursday from the former president of Mexico, Vicente Fox.

Fox appeared at a news conference in Seattle, where he recounted how the war on drugs has ravaged his country and praised the states of Washington and Colorado for voting to legalize the recreational use of marijuana last fall.

At the news conference, former Microsoft manager Jamen Shively discussed his plans to launch a new marijuana brand named for his great-great grandfather, Diego Pellicer. He says his company is joining forces with a Washington state chain of medical marijuana dispensaries run by John Davis, the Northwest Patient Resource Center, as well as dispensaries in Colorado and California.

Shively's planned investment will total $100 million over three years, according to the Stranger.

"This historic step today is to be observed and evaluated closely by all of us, because it is a game changer," Fox said. "I applaud this group that has the courage to move ahead. They have the vision, they are clear where they're going, and I'm sure they're going to get there."

Fox, a former Coca-Cola executive who was Mexico's president from 2000-06, specified that he's not involved in the venture. He appeared at Shively's invitation. The two first met 13 years ago, when a company Shively used to run was opening a computer center in Sinaloa and Fox appeared at the inauguration, Shively said.

Shively described grand visions for his pot brand – hundreds of millions of dollars in investments, tens of millions of customers, more than 1,000 jobs just at Diego Pellicer's Seattle headquarters.

"Yes, we are Big Marijuana," he announced.

In a filing with the Securities and Exchange Commission last March, the company wrote that it had raised $125,000 of an anticipated $625,000. Shively suggested those numbers were outdated, but did not provide different figures.

Washington and Colorado expect to begin allowing marijuana sales to adults over 21 at state-licensed stores beginning next year, but marijuana remains illegal under federal law, and the Justice Department has repeatedly said it can continue to prosecute large-scale, privately owned marijuana operations even when they comply with state law.

It isn't clear how Shively's plans for a national marijuana brand might be accomplished without running afoul of federal laws regarding the distribution of an illegal substance or conspiracy to distribute an illegal substance. He and Davis said no money from their business will travel interstate, nor will the marijuana itself, but neither of those factors would necessarily shield them from arrest.

Shively insisted that his deals with the dispensaries are structured in such a way as to minimize any risk of federal prosecution, but neither he nor Davis would explain how. Shively said he had acquired certain "rights" related to the dispensaries, and made the plan sound like a marketing agreement by which the stores, beginning next month, would be re-branded as Diego Pellicer.

"Neither Diego Pellicer nor our investors are exposed to any significant risk, in terms of criminal risk," Shively said. "In terms of criminal risk, that is vastly mitigated. ... We're making strategic investments, but we're making them in such a way that they are not in violation of either federal or state law."

Asked how his plan didn't constitute a federal conspiracy to distribute marijuana, Shively described his operation as "a conspiracy to obey the law."

His securities lawyer, Mike Moyer of the prominent Seattle firm of Dorsey and Whitney LLC, declined to elaborate.

Fox urged the reporters present to maintain a focus on the important issues at hand: the failure of the drug war, the thousands of lives lost, and the better alternative offered by legalization. He noted he'd rather be sitting at a table next to Shively than the notorious cartel leader Joaquin "El Chapo" Guzman.

"This is a much better option, no doubt," he said.

___

Johnson can be reached at https://twitter.com/GeneAPseattle

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Before You Go

14 Reasons Why Marijuana Is Good For The Economy
$13.7 Billion Saved On Prohibition Enforcement Costs(01 of14)
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The government would save an estimated $13.7 billion on prohibition enforcement costs and tax revenue by legalizing marijuana, according to a paper endorsed by 300 economists. (credit:AP)
$500 Million In Tax Revenue For Washington State(02 of14)
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It's estimated that Washington's legalization of marijuana could bring the state an additional $500 million in tax revenue, WPTV reports. (credit:AP)
$60 Million Saved By Colorado Legalization(03 of14)
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Colorado's pot legalization legislation, Amendment 64, is estimated to create $60 million for the state in combined savings and additional tax revenue, Colorado Springs Business Journal reports. (credit:AP)
Legalization Could Reduce Marijuana Prices(04 of14)
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Marijuana users could see substantial savings due to marijuana legalization, as prices could fall by up to 100 times, perhaps freeing up some cash to spend on other things. (credit:AP)
Huge Prison Cost Savings(05 of14)
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Inmates incarcerated on marijuana-related charges cost U.S. prisons $1 billion annually, according to a 2007 study, AlterNet reports. (credit:AP)
Marijuana Prohibition Costs Taxpayers $41.8 Billion A Year(06 of14)
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Including lost tax revenues, a 2007 study found that enforcing the marijuana prohibition costs tax payers $41.8 billion annually, Forbes reports. (credit:AP)
California Marijuana Crop Worth $14 Billion A Year(07 of14)
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Marijuana growers account for $14 billion a year in sales in California, making it the state's most valuable cash crop, TIME reports. (credit:AP)
Illegal Marijuana A $36 Billion A Year Industry(08 of14)
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It's estimated that illegal marijuana is a $36 billion industry in the U.S., MadameNoire reports. (credit:AP)
Dispensary Ads Boost Newspapers' Revenue(09 of14)
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The Sacramento News and Review saw a big boost in ad revenue when it offered advertising space for more than 60 medical marijuana dispensaries, enabling the publication to hire three additional employees, according to News 10. (credit:AP)
Mendocino Zip Tie Program Raised $600,000(10 of14)
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Mendocino County, California's zip tie program aimed at regulating medical marijuana growing by charging permits for each plant raised $600,000 in revenue in for the Sheriff's department in 2011. (credit:AP)
Oakland Raised More Than $1 Million In Marijuana Tax Revenue(11 of14)
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The city of Oakland, California raised $1.3 million in tax revenue from medical marijuana dispensaries in 2011, 3 percent of the city's total business tax revenue, according to The New York Times. (credit:AP)
Colorado Pulls In $5 Million From Pot Sales Tax(12 of14)
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In 2011, Colorado pulled in $5 milllion in sales taxes from medical marijuana businesses, The New York Times reports. (credit:AP)
Legal Marijuana Could Be $100 Billion Industry(13 of14)
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Economist Stephen Easton estimated in 2010 that legal marijuana could be a $45 to $100 billion industry, Bloomberg Businessweek reports. (credit:AP)
Each weGrow Center Creates 75 Jobs(14 of14)
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When hydroponic marijuana growing supply chain weGrow opens a new store it creates an estimated 75 jobs indirectly, according to AZBusiness Magazine. (credit:AP)