Raptors, Drake Team Up For Rebranding

Drake's New Executive Role
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Drake performs at IHeartRadio Music Festival, day 2, Saturday, September, 21, 2013 in Las Vegas, NV. (Photo by Al Powers/Powers Imagery/Invision /AP)

In what will start out looking like a publicity stunt and may end up changing the face of a franchise, the Toronto Raptors are about to begin a major partnership with the city’s most globally recognizable citizen.