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Lil Wayne And Other Rappers Run Afoul Of Propriety - NYTimes.com

Is Hip Hop Bad For Business?
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Editor, Black Voices

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FILE - In this Sept. 6, 2012 file photo, Lil Wayne accepts the award for best hip-hop video for "Hyfr"at the MTV Video Music Awards in Los Angeles. The multiplatinum rapper was hospitalized on Friday night, March 15, 2013, and reps confirmed he was "recovering." A person close to the superstar rapper's camp who asked for anonymity because of the sensitivity of the matter confirmed to The Associated Press that Lil Wayne had a seizure. (Photo by Mark J. Terrill/Invision/AP, File)

In hip-hop, as in all things, you get what you pay for, even if you don’t read the fine print.

Three times in recent weeks large companies have learned this the hard way, severing ties with rappers they had previously happily paid to endorse their products: Reebok dropped Rick Ross over objectionable lyrics, and PepsiCo’s Mountain Dew did the same to Lil Wayne, just days after it had cut short an ad campaign it had worked on with Tyler, the Creator.

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