Post 50fifty

Selling With Nostalgia, Post-Boomer

Selling With Nostalgia, Post-Boomer
Open Image Modal
By 

Huff/Post 50 Editor, The Huffington Post

Open Image Modal

Nostalgia, according to the saying, isn’t what it used to be. That is increasingly true on Madison Avenue, as advertisers — seeking to evoke warm feelings and fond memories in consumers — adjust the timelines for how far they look back.

For many years, the primary goal was to appeal to the huge baby boomer market of Americans born from 1946 through 1964. So nostalgic ads revived the music, movies, television series and other elements of popular culture from the 1950s and ’60s.

Read more on The New York Times

Our 2024 Coverage Needs You

As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.

Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.

to keep our news free for all.

Support HuffPost
Suggest a correction
|
Submit a tip