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2011 Sensis Business Index Report Reveals Technological Habits Among Australian Business Owners

Post50 Businesspeople Are Increasingly Tech Savvy: Study
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Australian Baby Boomers are increasingly technologically savvy, according to the 2011 Sensis Business Index. More than a thousand Aussies revealed their technological habits in the annual Sensis survey with results showing that businesspeople in their 50s and early 60s are showing strong usage of social media, mobile webs, tablets and online purchasing.

We thought it was pretty funny that a survey about Internet use was conducted via telephone interviews, not online. Regardless, of the 1,002 small and medium business owners surveyed, nearly 24 percent were between the ages of 50 and 64.

For more detailed findings, check out the full 2011 Sensis Business Index report.

Scroll through our slideshow below to see how our older counterparts down under use the Web, and let us know how your technological habits compare.

Technology Habits Among Aussie Boomers
SURVEY SAMPLE(01 of06)
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Of the 1,002 Aussies surveyed, 240 were between the ages of 50 and 64. There were slightly more males than females. (credit:Alamy)
INTERNET USE IN THE LAST 12 MONTHS(02 of06)
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91 percent of all boomers surveyed between the ages of 50 and 64 used Internet in the last 12 months. But only 69% of retirees surveyed used the internet. (credit:Alamy)
SOCIAL MEDIA HABITS(03 of06)
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According to the report, 45 percent of people in their 50s and 60s are connected on social media sites. Facebook was the most popular social media site by far, followed by Twitter, LinkedIn, personal blogs, MySpace and YouTube. (credit:Alamy)
INTERNET USE ON MOBILE PHONES(04 of06)
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The number of mobile web users in their 50s jumped from 24 percent to 32 percent in the last year. "We can see that mobile web use has grown in the older age groups, with almost half of Australians in their 40s connecting via mobile and a third of those in their 50s," author Christine Singh said in the report. (credit:Alamy)
TABLET USE(05 of06)
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While relatively new and not measured last year, the ownership of tablets by business people of all ages was also popular, with 16 percent reporting ownership of a tablet device. (credit:Alamy)
ONLINE PURCHASING HABITS(06 of06)
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Approximately 62 percent of Australians aged 50 to 64 reported making purchases online. Males were more likely to report purchasing online (74 percent, compared to 69 percent for females). (credit:Alamy)

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